Ocean Craft Marine establishes US headquarters with $10.8 million investment in Horry County

Henry McMaster, Governor of South Carolina
Henry McMaster, Governor of South Carolina
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Asis Boats USA, operating as Ocean Craft Marine, has announced plans to establish its U.S. manufacturing headquarters in Horry County, South Carolina. The company will invest $10.8 million and expects to create 93 new jobs at the facility, which will be located in the Bucksport Marine Park in Conway.

Asis Boats is based in Dubai and produces rigid inflatable boats, amphibious platforms, aluminum military craft, and other professional maritime vessels for clients such as navies, defense agencies, rescue services, and government organizations worldwide.

The new operation in Horry County will serve as Ocean Craft Marine’s American headquarters for boat manufacturing. The company aims to have the facility operational by the end of 2026. Those interested in employment opportunities are encouraged to visit Ocean Craft Marine’s careers page.

The Coordinating Council for Economic Development has approved job development credits to support this project.

“We are honored to bring our craft, our technology and our purpose to Horry County. This investment is not only about building boats — it is about building a family, a community and a future together. As the United States strengthens its inland defense manufacturing capabilities, we are proud to play a role in that national mission. South Carolina will become a home for our people, our innovation and our commitment to those who safeguard our nation. We look forward to growing roots here, hand in hand with the community, and building vessels that will serve and protect around the world,” said Asis Boats and Ocean Craft Marine President Roy Nouhra.

“Ocean Craft Marine’s decision to select Horry County as its U.S. manufacturing headquarters reinforces South Carolina’s global reputation as an ideal location for manufacturing companies. We are pleased to welcome the new opportunities this announcement will bring to Horry County and look forward to supporting Ocean Craft Marine as it finds success in our state,” stated Governor Henry McMaster.

“Once again, our state’s skilled workforce and world-class manufacturing industry are attracting new companies to our state. Ocean Craft Marine’s $10.8 million investment, creating 93 new jobs, is a major win for Horry County and all of South Carolina,” said Secretary of Commerce Harry M. Lightsey III.

“Bringing Ocean Craft Marine to our community is a big win for our county. These are high-quality jobs, rooted in advanced manufacturing that will benefit our area and support the graduates of Horry-Georgetown Technical College’s boat building program. It will create new opportunities for our residents and strengthen our local economy. We are proud Ocean Craft Marine chose to invest in Horry County and look forward to seeing their boats built in our county and shipped all over the country. Welcome to Horry County,” added Horry County Council Chairman Johnny Gardner.



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