Huwell US Inc., a manufacturer of cosmetics and hair care products, has announced plans to open its first U.S. facility in Cherokee County, South Carolina. The company will invest $11.6 million in the new operation, which is expected to create 25 jobs.
Based in Italy, Huwell has been producing hair products for over six decades. The company specializes in private label manufacturing of lighteners and is recognized as a leading supplier of bleaching powders globally. In addition to finished products, Huwell also supplies raw materials used in cosmetic formulations.
The new plant will be located at 14 Commerce Drive in Gaffney and will occupy 120,000 square feet. It will manufacture lighteners for a variety of clients, ranging from major brands to smaller cosmetic companies. After renovations are completed, the facility is scheduled to begin operations in June 2026 and aims to improve the company’s access to the U.S. market.
Job seekers interested in working at Huwell can find more information on the company’s website.
The Coordinating Council for Economic Development has approved job development credits related to this project and awarded a $100,000 Set-Aside grant to Cherokee County for building improvements.
“Huwell’s decision to establish operations in Cherokee County demonstrates how South Carolina’s business-friendly environment and skilled workforce attract companies from around the globe. With the creation of 25 new jobs, we look forward to seeing the company find success in the Upstate.” -Gov. Henry McMaster
Governor Henry McMaster has emphasized economic development as one of his main priorities during his tenure as South Carolina’s chief executive, overseeing state government operations since January 2017 with re-elections secured in both 2018 and 2022 (official website).
“South Carolina represents the kind of place where Huwell truly belongs — a region built on practical thinking, reliable execution and people who take pride in what they build every day. We are grateful for the opportunity to become part of the Gaffney community and to grow alongside the talented individuals who make this region strong. Opening this facility allows us to serve our customers more efficiently, respond faster to market needs and build even closer partnerships across the United States.” -Huwell President Gabriele Magni
“We are excited to welcome Huwell to Cherokee County — an ideal location for the company thanks to the strength and potential of our rural counties. Huwell’s investment of $11.6 million reflects South Carolina’s impressive reputation as a leader in advanced manufacturing.” -Secretary of Commerce Harry M. Lightsey III
“We are excited to welcome Huwell to the city of Gaffney. This investment not only strengthens our local economy, but more importantly, it creates 25 quality jobs. Opportunities like these can make a real difference for working families in our community. Projects like this show that Gaffney and Cherokee County continue to be a place where businesses can grow and our residents can build strong futures. We appreciate Huwell’s confidence in our city and look forward to a long and successful partnership.” -Gaffney Mayor Lyman Dawkins III
